Hi, there! I’m
Lan Thi Vu,

Hi, there! I’m Lan Thi Vu,

a Product Designer who enjoys creating thoughtful experiences centered around people, rooted in research, and built through collaboration.

a Product Designer who enjoys creating thoughtful experiences centered around people, rooted in research, and built through collaboration.

Coach Experience Platform

Coach Experience Platform

Coach Experience Platform

Weightwatchers • Launched May 2023 • WEB
Weightwatchers • Launched May 2023 • WEB
Weightwatchers • Launched May 2023 • WEB

The Coach Experience Platform (CXP) is a self-service web application designed to improve current workshop efficiency while also providing coaches with the flexibility to offer a range of future coaching experiences and services.

POS Rewards

POS Rewards

POS Rewards

goodrx • Launched March 2025 • ios • android
goodrx • Launched March 2025 • ios • android
goodrx • Launched March 2025 • ios • android

A redesign of the Point-of-Sale (POS) rewards redemption experience that shifts user behavior away from third-party gift cards and toward in-app prescription savings.

Challenges

Challenges

Challenges

Weightwatchers • Launched summer 2021 • android • ios
Weightwatchers • Launched summer 2021 • android • ios
Weightwatchers • Launched summer 2021 • android • ios

Weekly and limited-time challenges for WW members to encourage them to consistently track their daily meals and activities.

Weekly and limited-time challenges for WW members to encourage them to consistently track their daily meals and activities.

Weekly and limited-time challenges for WW members to encourage them to consistently track their daily meals and activities.

Healthy Habits

Healthy Habits

Healthy Habits

client project • Conceptual design
client project • Conceptual design

A digital engagement platform that helps people pursue a healthier lifestyle through collaborative action plans and personalized behavioral change techniques.

Vera

Vera

Vera

Graduate capstone • Conceptual design • branding
Graduate capstone • Conceptual design • branding

A mobile application that empowers people to manage their menopause experience through personalized data visualizations, curated content, and lifestyle tips. 

Let's connect:
Let's connect:
Let's connect: